Content Churn in Google Doubled Over Five Years

We know that Google changes constantly, but what about the internet itself? Dr. Pete’s analysis shows that from the end of 2019 to the end of 2024, content churn has more than doubled. What does this mean in the context of content marketing?

SEO-Driven Content Architecture — Whiteboard Friday

Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating SEO-driven content architecture.

What is Index Bloat? — Whiteboard Friday

Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup. This Whiteboard Friday video helps you assess your site’s index health and implement […]

11 Years of Google Warming: Is Search Heating Up?

If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase every change, but the past 11 years can tell us a lot about where Google is headed.