How Do You Explain the Value of SEO? — Whiteboard Friday

Most SEOs can say they’ve struggled to explain the value of their work at one time or another. Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough […]

Content Churn in Google Doubled Over Five Years

We know that Google changes constantly, but what about the internet itself? Dr. Pete’s analysis shows that from the end of 2019 to the end of 2024, content churn has more than doubled. What does this mean in the context of content marketing?

SEO-Driven Content Architecture — Whiteboard Friday

Does all of your content come together in a structure that allows it to be scaled? Learn how to accumulate organic traffic, clicks, keyword rankings, and drive conversions by creating SEO-driven content architecture.